
Sheep
With the influx of new communication technologies and Internet software in everyday lives and activities, there are many misconceptions among which are the ideas that the flow of information on the internet can now be uninterrupted, many-to-many, and on equal footing. In reality, the truth is that most of the content we receive today still goes through a one-to-many outlet and most of the content we create is still as censored and filtered as it was before the internet due to big media corporations privatizing the internet. Robert McChesney, in his interview with Megan Boler, points out this illusion:
… the logic is that with the Internet now here every market is blasted off, open, it’s completely competitive. So you don’t have to worry about whether one company owns all the radio stations, TV stations, and newspapers in the community because you know people can go online and blog to their heart’s content.
Big corporations are counting on the general public overestimating the internet and new media and underestimating the manipulative powers of traditional media conglomerates to deter efforts of grassroots media. As has been discussed in class, the Internet, as apt as it is for facilitating discourse in the public, can just as easily be usurped by oppressive government and corporate entities and manipulated to maintain the status quo. Oppressive government policies aren’t seen only in extremely overt examples like that of Egypt before the recent successful revolt of its citizens, but also in the subtlest ways in countries like the United States in forms of censorship, archaic intellectual property laws, etc. If the people aren’t educated on the media policies and the infrastructure of the Internet, the false sense of openness and strength afforded by the Internet in its current state in combating the stronghold of corporate interests in the media will continue to permeate.
The Internet might have once been a place for freedom of speech, expression, creativity, information, and conversation (as it rightfully should be) but at the turn of the century, corporations quickly began to divy it up for profit and find ways to commercialize everything that was once promising about the space (blogs, academic papers, creative content, etc). Communication on the Internet gradually backtracked from the many-to-many model to a mostly one-to-many model with corporations monopolizing many services provided on the internet and prioritizing what information got free reign and what information didn’t. Computers, routers, smartphones seem to assure users that anything is possible but behind this promise lie a lot of restrictions. Sadly, the people’s perception of this space hasn’t caught up to the reality quickly enough, and the reality according to McChesney is that:
In the United States, it’s clear that merging profit seeking with the Internet has not done anything to improve our journalism, or very little. If anything it’s part of the process of seeing it continue to unravel.
Today, most of the media hardware and software we use, both on the consumer and production level, is increasingly becoming so hardwired in very sophisticated ways for censorship, content filtering and restricting access to all available information. Ronald J. Deibert talks about this in Black Code Redux when he describes material factors as the media technologies (software and devices) we use to communicate:
I have argued that the media through which we communicate are not neutral or empty vessels but present specific constraints and opportunities for the nature and type of communications that can take place through them.
This new form of controlling new media is dangerous for many reasons: because controlling new media essentially grants corporations ability to control the dialogue and because knowledge about these preemptive measures is mostly kept secret and if you’re not compelled to know much about your devices and favorite online apps beyond what manufacturers and designers want you to know, you’ll go on believing the Internet, in it’s current state, is perfect and the thought of reform probably wouldn’t cross your mind. This is exactly how the corporations want it. While the Internet is certainly instrumental in a lot of grassroots movements of the day, it is nowhere near perfect or at its full potential yet.
The advice McChesney gives is that we stop seeing ourselves simply as citizens on the Internet, but as governors, after all, in a true democracy, we govern ourselves. This means in order to be fully immersed in the new magical place we call the Internet, we must actively take responsibility for it and educate ourselves in order to hold accountable those who should be held accountable. We now have the ability to be online at every waking (and sleeping) moment, it’s only right that we make efforts to be as fully aware of the inner-workings of this new neighborhood as we do our physical neighborhoods. The alternative is to be treated as Internet sheep being fed chemically altered feed in the form of highly censored, regulated, and subsidized information that we have no control over. It’s incredibly easy to get stuck on the new technologies and all the conveniences they provide without giving much thought to how much we’re constantly having to give up in order to enjoy these technologies. Even in cases where the technologies are being used to rally support behind grassroots initiatives, Internet/media infrastructure is often overlooked. Without strong positive change in this area, corporations will continue to tighten their stranglehold on the web, making it increasingly difficult to use it to rally behind other causes that matter to us.
Here’s my response to Megan Boler’s book for EMAC6300, which I think echoes McChesney’s sentiment that it is a sad situation when the comics are able to attract more attention than the journalists on pressing issues:
Also, here’s a post I did on the Yes Men, also from EMAC6300.